The pros and cons of the NBN for businesses in rural Australia

Do you know everything you need to about Australia’s NBN for businesses? While there are many benefits, the slow roll-out is causing frustrations for those located in regional and remote areas.


Australian business owners know how important a stable Internet connection is in modern society. The promise of the National Broadband Network (NBN) rolling out across the country suggested this need would be met with the secure, fast and reliable connectivity of fibre cables.


The question is whether one of Australia’s most extensive engineering projects is delivering on its promise, or if financially harmful data droughts will continue to affect remote businesses as we wait for the NBN to reach every nook.


Let’s take a closer look at the pros and cons of the NBN for your business.


Fibre has the potential to revolutionise your business' internet connection.Fibre has the potential to revolutionise your business’ internet connection.



How fibre can help


Once fully implemented, the NBN will provide a highly effective network connection with incredible speed, thanks to fibre’s ability to transmit anywhere between 10 and 100 gigabits of data per second. This further means that signals running through, essentially, glass cables maintain a reliable level of strength, even over long distances.


Resistant to radio frequency interference, the NBN connection will also be extremely durable and reliable in comparison to the temperature and water-sensitive copper cables currently used in many regions across Australia.


Businesses can't afford to go offline.Businesses can’t afford to go offline.


The limitations of consumer-grade NBN


Moreover, the consumer-grade NBN is not able to provide businesses with performance guarantees for applications such as voice or video, something that a Telarus’ business-grade network solution can do, for example.


Sky Muster satellites, which are the only part of the NBN network that allow access to extremely remote locations, were an attempt at solving the issue of internet connectivity for more rural locations outside the normal wireless solutions.


Yet, the reality is that dropouts are still occurring on a regular basis. A recent Data Drought survey carried out by The Weekly Times found 70 per cent of its survey respondents said they either had difficulty or could not even gain access to the internet on their mobiles.  Additionally, 45% of respondents had download speeds of less than 5Mbps and half of the respondents said that the data download limits imposed by the Sky Muster plans were inadequate.


Businesses need to rethink how they approach their network while they wait for the NBN to successfully reach all of Australia. Luckily, at Telarus we can bridge between financially harmful downtimes and the NBN reaching your business.


For more information on how Telarus can make your organisation remain successful and minimise downtime, reach out to us today.

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